Evan Agostini/Evan Agostini/Invision/AP
AMC Theaters is leaving behind its plan to worth tickets according to the place a buyer chooses to sit down.
In February, AMC stated it will practice pricing fashions of different leisure venues, reminiscent of arenas and are living theaters, in a program known as Sightline. Heart seats could be a buck or two extra, whilst entrance row seats could be moderately inexpensive.
However on Thursday, the corporate stated it used to be finishing the initiative, as folks had been nonetheless not going to e-book entrance row seats regardless of the lower price. This made AMC’s costs much less aggressive available in the market, as competition didn’t practice go well with with the new price construction, the corporate stated.
“Sightline at AMC is not going to proceed on the present pilot places as soon as the check results in the approaching weeks, and this system is not going to roll out national,” it stated.
As a substitute, AMC stated it will pivot to trying out new seats within the entrance row that may recline additional again to permit for a greater view.