Influencer and International Wrestling Leisure (WWE) wrestler Logan Paul isn’t any stranger to controversy — and now his sports activities drink corporate, High, has stuck the eye of U.S. lawmakers.
Senate Majority Chief Chuck Schumer is urging the Meals and Drug Management (FDA) to research High and its caffeine ranges, pronouncing that the product is advertised to kids.
Schumer Tweeted that the caffeine content material within the beverage is “absurd” and that it would “endanger youngsters’ well being.”
PRIME Power Drink has such a lot caffeine that it would endanger youngsters’ well being.
However it is being advertised to youngsters!
Oldsters and pediatricians are fearful.
The FDA will have to examine PRIME for its absurd caffeine content material and its advertising and marketing concentrated on youngsters on social media. https://t.co/8f8Udp3dZu
— Chuck Schumer (@SenSchumer) July 9, 2023
The senator’s authentic feedback got here at a press convention in New York, in step with the New York Submit, the place Schumer stated the beverage was once being advertised as a “standing image for children” and that the caffeine content material within it places rival Purple Bull “to disgrace.”
“Purchaser and fogeys beware, as a result of it is a critical well being worry for the youngsters it so feverishly objectives,” he stated. “PRIME is born from the wheels of social media and the enigmatic global of influencers. Children see it on their telephone as they scroll, after which they if truth be told have a necessity for it. And the issue this is that the product has such a lot caffeine in it that it places Purple Bull to disgrace.”
Paul’s High comes with a caution on its can that it’s not meant for shoppers underneath 18, however Schumer is asking for extra specific warnings.
In keeping with the substances at the can, one 12-ounce can of High has roughly 200 milligrams of caffeine.
Compared to its competition, that is kind of 100 extra milligrams than a 12-ounce can of Purple Bull which has 120 milligrams, and kind of 80 greater than a 12-ounce can of Monster Power, which has 122 milligrams.
Neither Paul nor High has publicly commented on Schumer’s accusations. Sen. Schumer’s administrative center didn’t in an instant go back a request for remark. High didn’t in an instant go back a request for remark.