Olivia Dunne, the Louisiana State College gymnast, social media influencer, and Sports activities Illustrated duvet lady, has introduced a fund to assist different ladies athletes protected identify, symbol and licensing (NIL) cash.
The Livvy Fund will to start with supply LSU feminine athletes with unique business pointers and connections Dunne has constructed. Dunne is regarded as by way of many to be the highest-paid feminine athlete within the nation, incomes a seven-figure source of revenue via NIL offers.
“I in reality simply hope that [The Livvy Fund] is the primary of many,” Dunne instructed SI Suit. “I in reality hope to get as many ladies pupil athletes on board as I will be able to. I need to proceed to carry ladies’s sports activities as a complete as a result of they in reality deserve the similar exposure as the lads’s.
“We do equivalent paintings, we installed equivalent time in our amenities on a daily basis and in class. So, I think love it could be proper for this to be equivalent.”
Dunne is heading into her senior 12 months at Louisiana State College as a member of the college’s gymnastics group. She has greater than 4 million Instagram fans and seven.6 million acolytes on TikTok, that means her posts are observed hundreds of thousands of instances.
That has made her the highest feminine social media influencer, price an estimated $3.3 million and mountaineering. She printed previous this month that she has been paid greater than $500,000 for a unmarried social media submit.
Dunne and her fellow athletes and influencers are the beneficiaries of a 2021 Best Court docket ruling that indicated the NCAA couldn’t forestall athletes from capitalizing on their names, pictures and licensing. That has reworked so-called “newbie” sports activities and allowed its stars to capitalize on their good fortune for the primary time.
Dunne, 20, is ready to embark on her senior 12 months at LSU subsequent month.
She stated that she determined to begin the Livvy Fund when she found out that 66% of NIL investment for LSU athletes is going to male athletes.
“The collectives most commonly pass to the lads’s sports activities right here at LSU, and I simply need to battle for equivalent NIL alternatives,” she stated. “It’s crucial to assist train different pupil athletes right here at LSU on easy methods to be a savvy businesswoman and easy methods to spouse with manufacturers.
“Over the last two years, I’ve realized such a lot from those manufacturers. So, I simply need to assist train others and assist give equivalent alternatives.”
Dunne indicated she hopes to enlarge the Livvy Fund to different faculty campuses someday.