Africa’s insurance coverage marketplace is anticipated to develop at a compound annual expansion fee (CAGR) of seven% between 2022 and 2028, attaining $120 billion. Despite the fact that reputedly spectacular, the insurance coverage business in Africa might be value extra if insurance coverage penetration at the continent wasn’t extraordinarily low, lower than 3%, in keeping with stories. In consequence, conventional insurers have a finite marketplace to promote their merchandise, which normally are subpar in comparison to international requirements.
However, with a rising younger inhabitants, expanding smartphone utilization, more economical web get admission to, and the proliferation of fintech apps, the insurtech marketplace is taking form as startups release answers to quite a lot of buyer segments making an attempt to deepen penetration. One resolution based totally out of Nigeria, MyCover.ai, is pronouncing these days that it has raised $1.25 million in pre-seed investment led via Pan-African undertaking capital fund Ventures Platform with participation from follow-on buyers Founders Manufacturing unit Africa and Techstars.
The Nigerian insurtech startup, which participated within the Techstars Toronto program remaining 12 months, stated it’s going to use the funding to reinforce its in-house operations and tech skill, make investments closely in its proprietary era and strategically extend its operations into different African markets.
“We need to have a vital percentage in a marketplace with lower than 1% insurance coverage penetration. Whilst doing that, we need to extend to different African markets and cross to different rising markets, and in the end the remainder of the sector as a result of we predict our resolution is acceptable globally,” co-founder and CEO Adebowale Banjo instructed TechCrunch on a choice.
Banjo based MyCover.ai, which supplies an open insurance coverage API that allows companies to embed insurance coverage into their current services, with CPO Alexander Igwe-Ifendu and CTO Fred Ebho in 2021. MyCover.ai intends to deal with a number of ache issues in Africa’s insurance coverage marketplace. For one, insurance coverage suppliers paintings in silos. In consequence, there’s a loss of visibility into what they must optimize for shoppers, resulting in a loss of get admission to at the shoppers’ section — and for many who have get admission to, they pay premiums. In abstract, the principle demanding situations of the marketplace come with a loss of get admission to, insufficient protection, the unaffordability of insurance coverage merchandise and the deficient buyer revel in surrounding insurance coverage processes.
“There’s an issue with get admission to and distribution as an entire, particularly with the type of merchandise insurance coverage corporations have been churning out and what other folks vital and may find the money for,” Banjo stated, explaining why MyCover.ai was once constructed. “We additionally came upon that handshake between insurance coverage corporations isn’t there, the visibility and the information required to give a boost to on merchandise and underwriting step by step was once missing.”
First of all, the founders constructed a comparability website, pitting insurance coverage suppliers towards each and every different. However after additional marketplace analysis, they pivoted to an infrastructural play running throughout 3 crucial contact issues: underwriting and product construction, distribution, and insurance coverage claims. They believed this may briefly energy the adoption and expansion of insurance coverage in Nigeria.
MyCover.ai supplies an open insurance coverage API that integrates with insurance coverage corporations, together with Hygeia, Leadway, Sovereign Agree with, AIICO Insurance coverage and Allianz. The startup streamlines claims processes for those corporations and finish customers, together with fintechs, proptechs, e-commerce corporations, telcos, logistics and mobility/ride-hailing, and BNPL platforms, which will choose between over 30 personalised insurance coverage merchandise to embed into their platforms. For example, a third-party logistics platform can be offering on-demand items in transit protection for items moved on its fleet and supply riders with medical health insurance and private twist of fate protection.
“We would like our rails to make insurance coverage mainstream, give a boost to get admission to and supply nice merchandise whilst the use of AI to energy our claims control resolution,” commented Banjo, regarding how MyCover.ai differs from different API-driven insurtechs, together with Kenya’s Lami Applied sciences and Nigeria’s Curacel. “Additionally, on the finish of the day, the entirety boils all the way down to the revel in other folks get. What we perceive or see available in the market is that individuals shall be extra aligned to customized merchandise than simply getting any insurance coverage product available in the market. So what we’re looking to do is to give a boost to shoppers’ insurance coverage revel in and lend a hand release personalised merchandise in keeping with life and particular nuances,” Igwe-Ifendu added at the name.
Best 0.5% of Nigeria’s inhabitants is roofed, in keeping with the Nationwide Insurance coverage Fee (NAICOM). Because of this most of the people within the nation have by no means bought insurance policy and should depend on private finances to save lots of themselves in case of emergency. People are left defenseless and looking to get well from detrimental cases, ceaselessly plunging them into extra poverty. For this reason along with its API merchandise, MyCover.ai has a B2B platform, MyCoverGenius, that provides marketers and small and micro companies the road to buy insurance coverage merchandise from the startup, thus protecting their team of workers (i.e., get admission to to antenatal care, eye and dental products and services) and belongings, beginning with $2 (~₦1,500) per month.
MyCover.ai claims to have recorded over $1 million in gross written premiums from partnerships with 30 insurance coverage suppliers national since its release. Banjo, who prior to launching MyCover.ai was once the pinnacle of commercial construction at MallforAfrica, additionally disclosed that the insurtech platform, which is in quite a lot of levels of debate with about 50 different suppliers in its pipeline, has processed over 50,000 insurance policies whilst serving 30,000+ finish customers. The CEO added that the two-year-old insurtech doubled its income in 2022 from the former 12 months and intends to copy the similar expansion via the tip of this 12 months.
Commenting at the funding, Dotun Olowoporoku, common spouse at Ventures Platform, stated, “Adebowale and his group are reshaping the insurance coverage panorama in Nigeria and feature their eyes set at the wider African marketplace via construction the much-needed insurance coverage infrastructure at the continent. In contrast to different insurtech answers that target particular spaces of insurance coverage penetration a number of the underserved, MyCover.ai takes a collaborative method and provides a set of products and services that quilt all of the spectrum of those demanding situations.”